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The Future of Menswear Takes Center Stage

The Future of Menswear Takes Center Stage 4k1hb

Selena Mattei | Jun 3, 2025 4 minutes read 0 comments
 

Milan Men’s Fashion Week 2025, running from June 20 to 24, showcases nearly 80 events featuring top designers like Giorgio Armani and newcomers such as Qasimi and Vivienne Westwood. The official campaign, set at Milan’s vibrant Flower Market, highlights the dynamic fusion of fashion and urban culture celebrating the Spring/Summer 2026 collections.

Key information 3g524b

  • Milan Men’s Fashion Week 2025 takes place from June 20 to June 24.
  • The event features nearly 80 activities, including 20 fashion shows, 41 presentations, and 16 special events.
  • SETCHU opens the week with Satoshi Kuwata’s show, while Giorgio Armani closes the event.
  • The week welcomes the return of iconic brands like Paul Smith, Dunhill, and Bally.
  • The National Chamber of Italian Fashion collaborates with the Municipality of Milan and Museo Olimpio to promote the event citywide.


Bérangère Fromont - "Sans titre 12 République", 2025. Photography. 45 x 30 cm.

The heart of men’s fashion returns to Milan 3y457

From June 20 to June 24, 2025, Milan will once again become the epicenter of men’s fashion as it hosts the much-anticipated Milan Men’s Fashion Week (MMFW). The National Chamber of Italian Fashion has officially announced the calendar for the event, featuring nearly 80 total happenings. This includes 20 fashion shows—15 held physically and 5 presented digitally—alongside 41 presentations and 16 other events, showcasing an impressive lineup of creativity and style.

A star-studded lineup and exciting debuts 332i36

The week officially kicks off with the SETCHU Men's Fashion Week opening show by Satoshi Kuwata, who recently won both the LVMH Prize 2023 and the CNMI Fashion Trust Grant 2023, setting an exciting tone for the season. As tradition holds, the week will conclude with the iconic Giorgio Armani fashion show, a highlight eagerly awaited by all.

This year also marks several notable debuts on Milan’s official calendar, appearing for the first time in the Milan Fashion Week schedule. These include British brand Qasimi, Portuguese label Oporto, Madrid-based designer David Catalán, and Portuguese talent Miguel Viera. Additionally, fresh faces like Cascinelli, LeonardoValentini, Merisi, Rowen Rose, Uma Wang, and Vivienne Westwood will present their collections for the first time during Milan Men’s Fashion Week.

Returning favorites add to the buzz, with Paul Smith making a notable comeback, showcasing his men’s collection in Milan’s historic Viale Umbria. British luxury brand Dunhill will bring its signature formalwear to the runway, and Bally will unveil a new collection through a presentation. Meanwhile, Jacob Cohën celebrates its 40th anniversary, adding a special milestone to the week’s celebrations.


Ritchelly Oliveira - "Jardim das Fragilidades II", 2024. Acrylic / Charcoal on Canvas. 130 x 120 cm.

The new campaign for Men’s Fashion Week 6x191c

In collaboration with the Municipality of Milan and YesMilano, the National Chamber of Italian Fashion is launching a captivating new campaign to promote the Milano Fashion Week Men’s Collection Spring/Summer 2026. Running across the city from June 19 to 24, this initiative showcases Milan’s unique urban spirit and the vibrant energy surrounding the event.

Set against the backdrop of Milan’s iconic Flower Market—an extraordinary urban space managed by Sogemi—the campaign features striking photography by Giuseppe Triscari, with styling by Diletta Ariano and set design by Stilema Studio. The campaign’s three models sport looks from cutting-edge brands including Ascend Beyond, Federico Cina, Gams Note, Magliano, Meriiisi, MTL Studio, SETCHU, and ViaPiave33, highlighting the diversity and creativity of contemporary menswear.


Nikaleona - "Dazed 135", 2025.  AI generated image / Digital Painting / Photo Montage on Canvas. 80 x 60 cm.

Trends making waves in 2025 4t204e

This year’s Milan Men’s Fashion Week showcases a dynamic blend of bold, modern styles and a fresh wave of creativity. Expect to see a surge in sustainable fabrics and eco-conscious designs, reflecting the industry’s growing commitment to the environment. Vibrant colors and unexpected textures are making a strong statement, while classic tailoring gets a contemporary twist with oversized silhouettes and playful details. Additionally, digital innovation continues to shape the scene, with brands integrating tech-inspired elements and immersive presentations that push the boundaries of traditional fashion shows. Overall, 2025 is set to be a year where tradition meets innovation, creating a captivating fashion landscape.


Jean Luc Michon - "Bubble 3", 2023. Digital Arts, Giclée Print / Digital Print. 

What to expect from street style 28261s

Milan’s streets are a runway themselves during fashion week. Expect to see a dynamic mix of classic Italian tailoring, avant-garde accessories, and global influences brought by international visitors. Street style photographers capture the energy and creativity of fashion insiders and trendsetters alike.

As one of the most influential events on the fashion calendar, Milan Men’s Fashion Week 2025 will set the tone for menswear worldwide. Whether you follow the runway or the streets, this week promises to be an inspiring celebration of style, culture, and innovation.


Discover our Milan Fashion Week Men’s selection


Quick FAQ 1w3gz

What are the dates for Milan Men’s Fashion Week 2025?

It runs from June 20 to June 24, 2025.


How many shows and events will take place during the week?

There will be nearly 80 events, including 20 fashion shows, 41 presentations, and 16 other events.


Which designer opens and which one closes the fashion week?

The week opens with Satoshi Kuwata’s show and closes with Giorgio Armani’s fashion show.


Are there any new brands or designers debuting this season?

Yes, new arrivals include Qasimi, David Catalán, Miguel Viera, Cascinelli, Uma Wang, and Vivienne Westwood.


Where was the official campaign for the event shot?

The campaign was shot at Milan’s Flower Market, an iconic urban location.

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